Liz Saare | Visual Communicator & Campaign Strategist
Liz is a visual designer, email developer, and product manager with over 10 years of industry experience.
The National Center for Construction Education and Research (NCCER) releases a digital annual report every year to give an insight into the company’s financials, growth, statistics, and more. For 2018 and 2019, I worked with our marketing project manager to develop the look and functionality for each microsite through WordPress.
The site can be seen at recap2019.nccer.org.
The National Center for Construction Education and Research (NCCER) releases a digital annual report every year to give an insight into the company’s financials, growth, statistics, and more. For 2018 and 2019, I worked with our marketing project manager to develop the look and functionality for each microsite through WordPress.
The site can be seen at recap2018.nccer.org.
The 2018 Annual Report, which was released in 2019, received a 2020 silver ADDY Award.
These are the various email campaigns and other digital media for automotive dealerships that I’ve created from design, to code, to implementation.
The Discover More campaign was a construction recruitment initiative from the National Center for Construction Education and Research (NCCER) aimed at parents, teachers, and other influencers. The goal of this campaign is to show these influencers the benefits of the construction industry and to give them the tools to encourage students/young adults to learn about opportunities and career options in construction.
Discover More takes a non-traditional approach to recruitment, so to reflect that, I wanted to take a non-traditional approach with the design as well: a colorful, eye-catching palette in direct opposition with the rough, dark and grungy imagery typically associated with the industry. The colors are muted variations of NCCER’s colors, to stay consistent with the overall brand. Site was developed by Jessica Gray, using my branding, wireframes, and mockups.
This campaign won two awards: A 2019 Construction Media Award for print advertising, and a 2020 Gold ADDY Award for best social media campaign.
Ryne + Cella Photography is a husband and wife duo specializing in wedding and engagement photography sessions. They wanted their brand and site to be professional, timeless, and focused on what matters most – the photos!
The National Center for Construction Education and Research (NCCER) is a not-for-profit education foundation developed to revolutionize training and credentialing for the construction industry.
One of my tasks when joining the NCCER team in 2018 was to refresh the brand by designing materials with a less corporate-heavy aesthetic. Below are various pieces I have created, ranging from digital advertisements to trade show items to research documents. I have also created materials for NCCER’s sub-brands and initiatives, including the recruiting-focused Discover More campaign and the veteran-focused Hard Hat Heroes initiative.
RDCI is an Indy-based dance group offering classes in rueda de casino (Cuban salsa). Fun fact: I was a dance instructor with them! These are some of the materials I have created for RDCI, using the colors of the Cuban flag for inspiration.
Logo designed by Jessica Gleason.
Bankers Life is an insurance company offering supplemental insurance solutions for those nearing retirement. As a senior email and web designer, I was responsible for website updates and creating landing pages, digital ads, and email campaigns.
